Moderating Effect of Absorptive Capacity on the Relationship Between Strategic Flexibility and Performance of Manufacturing Companies: Conceptual Model

Humaiyat Nihad Ibrahim, Haruna Isa Mohammad

Abstract


In manicuring industry context and environment, this study aims to conceptualize a model that could explain the relationship between the strategic flexibility, absorptive capacity and performance manufacturing company. Moreover, this study undertakes extensive literature review to find possible other impelling, regulating, and interrelated variables in the above-mentioned context. We review includes the research articles published that is indexed in Scopus and WOS data base. In manicuring industry environment, absorptive capacity has a moderating effect on the strategic flexibility and performance of manufacturing industry. The proposed model of the study is based on the hypothetical viewpoint that can be empirically confirmed by exploring each statement for the respective dimension. This study opens up future research possibilities to find how absorptive capacity moderate the connection between strategic flexibility and performance of manufacturing companies? The proposed model will assist manufacturing managers who want to scrutinize the strategic positioning and related influence on performance and what significant factors the firm needs to manage due to internal and external environmental shocks. The study also contributes significantly to strategic flexibility, absorptive capacity and performance of manufacturing companies’ literature.


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